Job Title: Area Sales Executive – Sales CCD (General Trade)
Function: Sales – General Trade (GT)
Industry: FMCG (Fast-Moving Consumer Goods)
Location: Burj Ahmedabad 2, Ahmedabad Rural
Experience Required:
5–7 years of relevant experience in General Trade Sales in the FMCG sector
Job Summary:
We are looking for a result-driven and self-motivated Area Sales Executive (ASE) with solid experience in General Trade Sales. The ideal candidate will be responsible for achieving primary and secondary sales targets, managing distributors and salesmen, executing brand visibility and promotional activities, and enhancing distribution efficiency in the assigned geography.
Key Responsibilities:
1. Sales Planning & Target Achievement
- Develop monthly and quarterly sales plans
- Meet primary and secondary sales targets
- Drive growth in assigned territory through focused initiatives
2. Territory & Distribution (DB) Management
- Appoint and manage distributors (DBs)
- Handle and resolve DB-related operational challenges
- Ensure DB hygiene and compliance
3. Salesman Resourcing & Management
- Recruit and train Market Representatives (MRs)
- Track MR performance, drive efficiency
- Enable beat-wise sales execution and growth
4. Market Execution & Visibility
- Plan and implement BTL activities like trade schemes, display drives, coverage initiatives, new launches, and branding campaigns
- Maintain store-level brand visibility and freshness
5. Operational Hygiene & Sales Effectiveness
- Ensure timely order booking, delivery, claims processing
- Monitor sales MIS and field analytics
- Optimize beat plans and daily field execution
6. Competitor & Category Management
- Monitor competitor activity and market trends
- Suggest counter-strategies and local initiatives
- Strengthen product/category positioning
Required Job Skills:
- Distributor appointment and performance handling
- Market Representative (MR) recruitment, training, and management
- Beat planning and execution
- Sales data analysis and reporting
- Strong understanding of General Trade structure and KPIs
Soft Skills & Tech Proficiency:
- Familiarity with sales software and mobile sales apps
- Strong sales pitch and negotiation skills
- Relationship-building with trade partners
- Sales tracking and planning tools usage
- Tech-savvy for field and reporting tools
- Excellent communication and interpersonal skill
Behavioral Competencies:
- Result Oriented
- Analytical Thinking
- Commercial Acumen
- Entrepreneurial Mindset
- Self-Driven & Assertive
- Resourcefulness
- Strategic Partnership Building
Preferred Background (Target Companies):
- Candidates from the following FMCG organizations will be preferred:
- Reckitt
- Godrej
- L’Oréal
- Dabur
- Patanjali (ZSM)
- PepsiCo
- Marico
- Jyothy Labs
- Zydus
- Parle
- CavinKare
- Himalaya
- ITC
- Nestlé
Important Note:
Profiles at PSR (Pre-Sales Representative) level will NOT be considered. Only ASE-level candidates are eligible.
